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Finding fabric

Finding fabric

Choosing the right fabric for a new apparel product has been one of the biggest challenges in starting my company. With so many options, it's overwhelming to find the perfect...

Finding fabric

Choosing the right fabric for a new apparel product has been one of the biggest challenges in starting my company. With so many options, it's overwhelming to find the perfect...

Building the perfect post-workout poncho

Building the perfect post-workout poncho

So what the heck is a Shaka Poncho? Honestly this idea started when I saw Jay Hoovy put a Slow Tide surf changing poncho on in one of his videos, and...

Building the perfect post-workout poncho

So what the heck is a Shaka Poncho? Honestly this idea started when I saw Jay Hoovy put a Slow Tide surf changing poncho on in one of his videos, and...

Hello, sweaty world! Let's pick a logo

Hello, sweaty world! Let's pick a logo

My first post about the saga that's about to unfold with this apparel company. Logos, early marketing assets, and a quick hello.

Hello, sweaty world! Let's pick a logo

My first post about the saga that's about to unfold with this apparel company. Logos, early marketing assets, and a quick hello.