Hello, sweaty world! Let's pick a logo
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I'm beginning my journey launching this company, currently called Shaka, with a blog post. How 2000s of me. Almost feels like Xanga all over again.
Anyway. I'll be introducing the company, posting updates on prototypes, and more coming soon. This poncho product excites me unlike any idea I've had in a while. I have really gotten into endurance sports like a proper 30 something white American male, and sweating in your car after a workout is the worst.
This poncho concept takes what is a gross, endorphin-killing, post-workout nightmare and turns it into a relaxing, enjoyable, cozy ride home. Hence "hello, sweaty world."
So here we go. Logo time. Say hello to Shaka! Not sure which to go with, definitely leaning towards the skeleton though:
The fun you can have with skeletons is real. I mean just look at these awesome mockups from DALL-E below. I would love to use these all over the product, marketing, socials, etc.
Maybe it's something effective and fun for marketing. Maybe not. Will just try it out I suppose. That's the point of this blog at the end of the day. Try lots of stuff, write about it, look back and reflect on what worked and what didn't. Maybe have a cool journey to come back and enjoy later.